A study by the Pew Research Center found that 52% of adults get their news from Facebook, marking a significant change in how people consume information.
According to a 2017 report by the Royal Society for Public Health in the UK, Instagram was rated as the worst social media platform for mental health and wellbeing.
Reuters Institute found that 44% of people globally use social media for news. It has contributed to the rapid spread of both accurate and false information.
Business Insider estimates the influencer marketing industry will reach up to $15 billion by 2022, reflecting its profound impact on consumer behavior.
A 2019 report in Behavioral Sciences states that social media addiction interferes with mental health, academic performance, and interpersonal relationships.
Research from Pew Research Center highlighted that 22% of U.S. adults use Twitter wherein politicians and constituents engage directly, impacting traditional political communication.